
CONSUMER BUYING BEHAVIOUR TOWARDS LUXURY WATCHES Dr. Neeru Jain Associate Professor , IIS (deemed to be University), Jaipur ABSTRACT Once considered a necessity, now a status symbol, Watches have become a vital product like Jewellery and other ornaments. Watches are considered as men’s Jewellery. More men own watches than women. Men have a few adornment options to deck themselves with watches and therefore fulfill the need. On the contrary, wrist watches were initially developed for women. Women wore watches on their wrists and around neck while men used to carry the watches in their pockets atta...